Data Privacy & Legislation

A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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Jebbit Celebrates International Women's Day

This International Women's Day, let's stop making assumptions.

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5 Data Privacy Lessons Marketers Need to Learn

As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.

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Companion by Jebbit Live Launch

Jebbit's latest product launch: It's Jebbit, but for websites!

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How the CCPA Will Change Marketing for the Better

Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.

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Why Marketers Have a Stake in Data Privacy Day

Brands have no choice but to join the conversation about consumer data privacy. On Data Privacy Day, let's challenge the way we approach personal data.

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There's a New Way to Capture Declared Data

First-party data is the most valuable marketing data you can get. But how can you get it at scale?

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Mastering the Art of Conversation: The New Way to Capture Declared Data

Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?

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