This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.
Declared 2018 flew by in a flash. We couldn’t possibly recap everything, but we picked out our favorite moments.
The first step to a declared data strategy is collecting that data. The second? Storing and activating it via your CRM.
Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?
At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.
It's a good thing that Facebook has cut our dependency on bad data. It's a nudge in the right direction, toward using custom audiences to target a more accurate audience.
A staggering 120.4 billion marketing emails are sent every day. How will you cut through the noise?
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?