Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.
Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.
Not all data is created equal. Here's where third-party data is doing you wrong, and what you can do about it.
We’re confident that the solution for publishers to drive revenue and increase reader time on site is to invest in gathering declared data.
Snapchat marketing can be a highly data-driven channel. Here's how to build the strategy that will bring you true marketing success.
Everything you should consider when building your organic and paid Snapchat strategy, to create the best experience for your customers.
Mobile Shopping 2017 was last week. Here are the top five takeaways that you need to know to make your mobile strategy more effective.
With 216,000 photos posted every second, Instagram is the perfect platform for marketers to boost their brand awareness on mobile, for free!
Despite sports teams' fans relentless commitment, audiences remain untapped. Interactive experiences boost fan engagement, increase lead capture, and more.
As marketers, we know mobile is where consumers are right now. Here are 10 stats to help you get started building your mobile strategy.