By capturing declared data on traveler preferences, Regent executed a personalized campaign that saw 2X open rates and a 9X CTR.
We sat down with Constant Contact’s Natalie Brownell to learn more about the Jebbit + Constant Contact partnership and their Jebbie Award-winning experience.
Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. The only way forward is to build (and maintain) trust with your audience.
By capturing declared data on buyer intent, Boden created Facebook custom audiences to drive mobile conversions through remarketing.
What do 94% of marketers love, but 92% of consumers fear? The answer is personalization. Check out 5 key takeaways from our latest report, Overcoming the Personalization vs. Privacy Paradox.
We’ve put together 11 stats that show the power of declared data in marketing and why once brands start using a declared data strategy, they don’t turn back.
This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.
Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?
At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?