Customer Stories

11 Stats that Show the Power of Declared Data in Marketing

We’ve put together 11 stats that show the power of declared data in marketing and why once brands start using a declared data strategy, they don’t turn back.

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Customer Spotlight: HMR + Immediate Declared Data Activation

This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.

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Marketing After Cambridge Analytica: What You Need to Know

At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?

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The Reckoning on Digital Privacy & Data Is Here

Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.

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Top 5 Industry Shifts Retailers Are Exploring in 2018

Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.

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The Top 3 Data Trends for 2018

Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.

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The Top 5 Takeaways from Personalization's Secret Weapon

Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.

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The Future of Marketing

Kipp Bodnar, marketing guru and CMO of HubSpot, gave a captivating session at Declared 2017, focusing on how companies need to adapt to the current trends of consumers and technology.

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The Mobile Revolution: 10 Stats to Show How Far It’s Come

As marketers, we know mobile is where consumers are right now. Here are 10 stats to help you get started building your mobile strategy.

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