Declared Data 101

It’s a Data Party: Taking a Deeper Look at Our Marketing Data

As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?

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Top 5 Industry Shifts Retailers Are Exploring in 2018

Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.

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The Top 3 Data Trends for 2018

Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.

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The Top 5 Takeaways from Personalization's Secret Weapon

Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.

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Knocking Third-Party Data to the Curb: What Is Declared Data, and Why Do We Need It?

Not all data is created equal. Here's where third-party data is doing you wrong, and what you can do about it.

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Publishers & Declared Data: Why It Matters and How to Drive Revenue in 2018

We’re confident that the solution for publishers to drive revenue and increase reader time on site is to invest in gathering declared data.

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Data-Driven Snapchat Marketing: How to Get the Data Your CMO Wants to See

Snapchat marketing can be a highly data-driven channel. Here's how to build the strategy that will bring you true marketing success.

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What You Need to Know to Create the Ultimate Snapchat Experience

Everything you should consider when building your organic and paid Snapchat strategy, to create the best experience for your customers.

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The Top 5 Takeaways from Mobile Shopping 2017

Mobile Shopping 2017 was last week. Here are the top five takeaways that you need to know to make your mobile strategy more effective.

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Instagram? Insta-Great: How You Can Boost Brand Awareness on Mobile

With 216,000 photos posted every second, Instagram is the perfect platform for marketers to boost their brand awareness on mobile, for free!

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