What do 94% of marketers love, but 92% of consumers fear? The answer is personalization. Check out 5 key takeaways from our latest report, Overcoming the Personalization vs. Privacy Paradox.
We’ve put together 11 stats that show the power of declared data in marketing and why once brands start using a declared data strategy, they don’t turn back.
This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.
Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.
Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.
Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.
Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.
Kipp Bodnar, marketing guru and CMO of HubSpot, gave a captivating session at Declared 2017, focusing on how companies need to adapt to the current trends of consumers and technology.
As marketers, we know mobile is where consumers are right now. Here are 10 stats to help you get started building your mobile strategy.