Declared Data 101

The Declared Data Playbook for CPG

With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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5 Data Privacy Lessons Marketers Need to Learn

As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.

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The Holidata Guide

The most wonderful time of the year...or is it? The holidays can wreak havoc on your customer data. Here's how you can prevent the holidata chaos.

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The Power of Loyalty

How consumer-given, first-party data transforms customer loyalty programs.

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There's a New Way to Capture Declared Data

First-party data is the most valuable marketing data you can get. But how can you get it at scale?

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Mastering the Art of Conversation: The New Way to Capture Declared Data

Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?

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Declared Data: Email Marketing’s New BFF

To create truly personal emails, you need to know why your customers are buying something, when they are going to buy it, and who they're buying it for.

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Three Ways to Capture First-Party, Declared Data with Your Holiday Campaigns

Each year, brands spend a lot of money on holiday marketing campaigns. Maximize return with these three strategies for capturing first-party data.

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Data-Driven Twitter Marketing: Getting the Most Out of the Jebbit + Twitter Partnership

Successful Twitter marketing is powerful. Learn how to get the most out of the Jebbit + Twitter partnership and use data to drive results.

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