This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.
Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?
At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.
Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.