Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.
By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.
Brands have no choice but to join the conversation about consumer data privacy. On Data Privacy Day, let's challenge the way we approach personal data.
Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?
Each year, brands spend a lot of money on holiday marketing campaigns. Maximize return with these three strategies for capturing first-party data.
We sat down with Cathay Pacific’s Digital and eCommerce Manager, Wing Mui, to learn about the Jebbit + Cathay Pacific partnership and their Jebbie Award-winning experience.
Successful Twitter marketing is powerful. Learn how to get the most out of the Jebbit + Twitter partnership and use data to drive results.
By capturing declared data on traveler preferences, Regent executed a personalized campaign that saw 2X open rates and a 9X CTR.
Personalizing the customer experience across channels is a goal most brands covet, yet few actually achieve. What’s the secret to treating every customer like the unique individual they are? Continue reading to find out.