The first step to a declared data strategy is collecting that data. The second? Storing and activating it via your CRM.
At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.
It's a good thing that Facebook has cut our dependency on bad data. It's a nudge in the right direction, toward using custom audiences to target a more accurate audience.
A staggering 120.4 billion marketing emails are sent every day. How will you cut through the noise?
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?
Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.
Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.
Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.
Not all data is created equal. Here's where third-party data is doing you wrong, and what you can do about it.