What do 94% of marketers love, but 92% of consumers fear? The answer is personalization. Check out 5 key takeaways from our latest report, Overcoming the Personalization vs. Privacy Paradox.
The key to maximizing your relationships with customers relies on great customer profiles. How can you make sure those profiles are accurate and up-to-date? Declared data can help.
We’ve put together 11 stats that show the power of declared data in marketing and why once brands start using a declared data strategy, they don’t turn back.
This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.
Declared 2018 flew by in a flash. We couldn’t possibly recap everything, but we picked out our favorite moments.
The first step to a declared data strategy is collecting that data. The second? Storing and activating it via your CRM.
At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.
It's a good thing that Facebook has cut our dependency on bad data. It's a nudge in the right direction, toward using custom audiences to target a more accurate audience.
A staggering 120.4 billion marketing emails are sent every day. How will you cut through the noise?