Declared Data 101

How to Store and Activate Declared Data with Your CRM

The first step to a declared data strategy is collecting that data. The second? Storing and activating it via your CRM.

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Marketing After Cambridge Analytica: What You Need to Know

At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?

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The Reckoning on Digital Privacy & Data Is Here

Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.

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Facebook Kicks Out Third-Party Data Vendors: How to Get Ahead with Declared Data Custom Audiences

It's a good thing that Facebook has cut our dependency on bad data. It's a nudge in the right direction, toward using custom audiences to target a more accurate audience.

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It’s Time to Get Personal: How Using Declared Data Can Rescue Your Email Personalization Strategy

A staggering 120.4 billion marketing emails are sent every day. How will you cut through the noise?

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It’s a Data Party: Taking a Deeper Look at Our Marketing Data

As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?

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Top 5 Industry Shifts Retailers Are Exploring in 2018

Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.

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The Top 3 Data Trends for 2018

Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.

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The Top 5 Takeaways from Personalization's Secret Weapon

Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.

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Knocking Third-Party Data to the Curb: What Is Declared Data, and Why Do We Need It?

Not all data is created equal. Here's where third-party data is doing you wrong, and what you can do about it.

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