Data Privacy & Legislation

A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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5 Data Privacy Lessons Marketers Need to Learn

As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.

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Monster Drives 60% Increase in Applicants with Declared Data

By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.

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Coffee Talk: Using Jebbit for Holiday Campaigns

Learn how retail and travel brands are using Jebbit for their holiday marketing.

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Customer Spotlight: Cathay Pacific + "Jebception"

We sat down with Cathay Pacific’s Digital and eCommerce Manager, Wing Mui, to learn about the Jebbit + Cathay Pacific partnership and their Jebbie Award-winning experience.

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Regent Seven Seas Cruises Drives 9X Email Click-Through Rates with Jebbit

By capturing declared data on traveler preferences, Regent executed a personalized campaign that saw 2X open rates and a 9X CTR.

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Customer Spotlight: Constant Contact & Evergreen Content

We sat down with Constant Contact’s Natalie Brownell to learn more about the Jebbit + Constant Contact partnership and their Jebbie Award-winning experience.

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Overcoming the Personalization vs. Privacy Paradox

Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. The only way forward is to build (and maintain) trust with your audience.

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Boden Drives 50% More Conversions with Declared Data

By capturing declared data on buyer intent, Boden created Facebook custom audiences to drive mobile conversions through remarketing.

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