The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.
As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.
By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.
Learn how retail and travel brands are using Jebbit for their holiday marketing.
We sat down with Cathay Pacific’s Digital and eCommerce Manager, Wing Mui, to learn about the Jebbit + Cathay Pacific partnership and their Jebbie Award-winning experience.
By capturing declared data on traveler preferences, Regent executed a personalized campaign that saw 2X open rates and a 9X CTR.
We sat down with Constant Contact’s Natalie Brownell to learn more about the Jebbit + Constant Contact partnership and their Jebbie Award-winning experience.
Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. The only way forward is to build (and maintain) trust with your audience.
By capturing declared data on buyer intent, Boden created Facebook custom audiences to drive mobile conversions through remarketing.