Customer Stories

Boden Drives 50% More Conversions with Declared Data

By capturing declared data on buyer intent, Boden created Facebook custom audiences to drive mobile conversions through remarketing.

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5 Takeaways from the Personalization vs. Privacy Paradox Report

What do 94% of marketers love, but 92% of consumers fear? The answer is personalization. Check out 5 key takeaways from our latest report, Overcoming the Personalization vs. Privacy Paradox.

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11 Stats that Show the Power of Declared Data in Marketing

We’ve put together 11 stats that show the power of declared data in marketing and why once brands start using a declared data strategy, they don’t turn back.

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Customer Spotlight: HMR + Immediate Declared Data Activation

This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.

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Marketing After Cambridge Analytica

Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?

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Marketing After Cambridge Analytica: What You Need to Know

At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?

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The Reckoning on Digital Privacy & Data Is Here

Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.

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The Top 5 Takeaways from Personalization's Secret Weapon

Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.

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Personalization's Secret Weapon

Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.

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