A two-minute overview of the four types of consumer data and their strengths and weaknesses.
Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.
You’re probably not thinking about Snapchat as an enormously effective tool for capturing leads, conversion, and audience analysis. You should.
Kipp Bodnar, marketing guru and CMO of HubSpot, gave a captivating session at Declared 2017, focusing on how companies need to adapt to the current trends of consumers and technology.
Find out how Jebbit is redefining personalization in this exclusive interview from the DMA’s &THEN 2015 event.
Jebbit COO and Co-founder, Jonathan Lacoste, talks about post-click engagement marketing on CNBC Squawk Box.