With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.
A quick reference guide for marketers preparing for the California Consumer Privacy Act.
It's Q1 2019: T-minus twelve months to go before the CCPA requirements go into effect. Now is the time to educate yourself and assemble your CCPA readiness team.
Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.
By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.
The most wonderful time of the year...or is it? The holidays can wreak havoc on your customer data. Here's how you can prevent the holidata chaos.
How consumer-given, first-party data transforms customer loyalty programs.
To create truly personal emails, you need to know why your customers are buying something, when they are going to buy it, and who they're buying it for.
Jebbit, the world’s leading declared data platform, today announced it has experienced another record quarter, underscored by doubling its business in under six months and the addition of several new clients, including Monster.com.
By capturing declared data on traveler preferences, Regent executed a personalized campaign that saw 2X open rates and a 9X CTR.