A high-conversion interactive overlay on key site pages combines information-finding with lead gen.
With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.
How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
Google Chrome now allows users to opt out of third-party cookies, hastening the demise of an ad-targeting solution that never targeted ads well anyway.
Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.
With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.
Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.