Data Privacy & Legislation

The Marketer's Data Privacy Dictionary: A Guide to CCPA Definitions

We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.

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CCPA vs. GDPR: What Do Marketers Need to Know?

The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.

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A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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5 Data Privacy Lessons Marketers Need to Learn

As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.

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How Well Do You Know the CCPA?

Test your knowledge of the California Consumer Privacy Act.

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How the CCPA Will Change Marketing (and Why It’s a Good Thing)

Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.

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Does the CCPA Apply to Me?

The California Consumer Privacy Act will affect more than half a million US businesses. Is yours one of them?

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Monster Drives 60% Increase in Applicants with Declared Data

By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.

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Why Marketers Have a Stake in Data Privacy Day

Brands have no choice but to join the conversation about consumer data privacy. On Data Privacy Day, let's challenge the way we approach personal data.

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