We recently interviewed Welington Fonseca. Welington is the Senior Vice President, Global Customer Marketing at Shiseido Group and a beauty and retail veteran. At Shiseido Group, he leads the charge to grow the value of our customers by building and executing on a state-of-the-art, data-driven, customer omni-touchpoint ecosystem. Welington began his career on the product
Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.
The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.
A high-conversion interactive overlay on key site pages combines information-finding with lead gen.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.
Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.
With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.