Declared Data 101

It’s Time to Get Personal: How Using Declared Data Can Rescue Your Email Personalization Strategy

A staggering 120.4 billion marketing emails are sent every day. How will you cut through the noise?

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It’s a Data Party: Taking a Deeper Look at Our Marketing Data

As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?

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The Top 3 Data Trends for 2018

Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.

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The Top 5 Takeaways from Personalization's Secret Weapon

Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.

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Knocking Third-Party Data to the Curb: What Is Declared Data, and Why Do We Need It?

Not all data is created equal. Here's where third-party data is doing you wrong, and what you can do about it.

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Publishers & Declared Data: Why It Matters and How to Drive Revenue in 2018

We’re confident that the solution for publishers to drive revenue and increase reader time on site is to invest in gathering declared data.

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Data-Driven Snapchat Marketing: How to Get the Data Your CMO Wants to See

Snapchat marketing can be a highly data-driven channel. Here's how to build the strategy that will bring you true marketing success.

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What You Need to Know to Create the Ultimate Snapchat Experience

Everything you should consider when building your organic and paid Snapchat strategy, to create the best experience for your customers.

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A Different Ball Game: The Benefits of Seamless Mobile Experiences

Despite sports teams' fans relentless commitment, audiences remain untapped. Interactive experiences boost fan engagement, increase lead capture, and more.

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