Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.
How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.