It's a good thing that Facebook has cut our dependency on bad data. It's a nudge in the right direction, toward using custom audiences to target a more accurate audience.
A staggering 120.4 billion marketing emails are sent every day. How will you cut through the noise?
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?
Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.
Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.
Not all data is created equal. Here's where third-party data is doing you wrong, and what you can do about it.
We’re confident that the solution for publishers to drive revenue and increase reader time on site is to invest in gathering declared data.
Snapchat marketing can be a highly data-driven channel. Here's how to build the strategy that will bring you true marketing success.
Everything you should consider when building your organic and paid Snapchat strategy, to create the best experience for your customers.
Despite sports teams' fans relentless commitment, audiences remain untapped. Interactive experiences boost fan engagement, increase lead capture, and more.