Declared Data 101

What is declared data? How do you put together a declared data strategy? Educational resources to help you collect and activate declared first-party data.

Declared Data 101

Validate and Enrich your Customer Profiles with Declared Data

The key to maximizing your relationships with customers relies on great customer profiles. How can you make sure those profiles are accurate and up-to-date? Declared data can help.

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How to Store and Activate Declared Data with Your CRM

The first step to a declared data strategy is collecting that data. The second? Storing and activating it via your CRM.

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Facebook Kicks Out Third-Party Data Vendors: How to Get Ahead with Declared Data Custom Audiences

It's a good thing that Facebook has cut our dependency on bad data. It's a nudge in the right direction, toward using custom audiences to target a more accurate audience.

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It’s Time to Get Personal: How Using Declared Data Can Rescue Your Email Personalization Strategy

A staggering 120.4 billion marketing emails are sent every day. How will you cut through the noise?

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It’s a Data Party: Taking a Deeper Look at Our Marketing Data

As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?

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The Data Landscape

A two-minute overview of the four types of consumer data and their strengths and weaknesses.

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The Top 3 Data Trends for 2018

Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.

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The Top 5 Takeaways from Personalization's Secret Weapon

Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.

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Knocking Third-Party Data to the Curb: What Is Declared Data, and Why Do We Need It?

Not all data is created equal. Here's where third-party data is doing you wrong, and what you can do about it.

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Publishers & Declared Data: Why It Matters and How to Drive Revenue in 2018

We’re confident that the solution for publishers to drive revenue and increase reader time on site is to invest in gathering declared data.

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