Brands have no choice but to join the conversation about consumer data privacy. On Data Privacy Day, let's challenge the way we approach personal data.
Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. The only way forward is to build (and maintain) trust with your audience.
What do 94% of marketers love, but 92% of consumers fear? The answer is personalization. Check out 5 key takeaways from our latest report, Overcoming the Personalization vs. Privacy Paradox.
Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?
At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.
Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.
Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.
Kipp Bodnar, marketing guru and CMO of HubSpot, gave a captivating session at Declared 2017, focusing on how companies need to adapt to the current trends of consumers and technology.
As marketers, we know mobile is where consumers are right now. Here are 10 stats to help you get started building your mobile strategy.