We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.
The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.
With nine months to go, it's time to bring in legal and to map out your data storage.
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
The new website enables brands to prepare now for the arrival of the new data regulations in 2020
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.
As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.
Test your knowledge of the California Consumer Privacy Act.
A quick reference guide for marketers preparing for the California Consumer Privacy Act.
Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.