Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?
A two-minute overview of the four types of consumer data and their strengths and weaknesses.
Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.
You’re probably not thinking about Snapchat as an enormously effective tool for capturing leads, conversion, and audience analysis. You should.
Find out how Jebbit is redefining personalization in this exclusive interview from the DMA’s &THEN 2015 event.
Jebbit COO and Co-founder, Jonathan Lacoste, talks about post-click engagement marketing on CNBC Squawk Box.