With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.
Test your knowledge of the California Consumer Privacy Act.
A quick reference guide for marketers preparing for the California Consumer Privacy Act.
It's Q1 2019: T-minus twelve months to go before the CCPA requirements go into effect. Now is the time to educate yourself and assemble your CCPA readiness team.
The California Consumer Privacy Act will affect more than half a million US businesses. Is yours one of them?
Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.
By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.
The most wonderful time of the year...or is it? The holidays can wreak havoc on your customer data. Here's how you can prevent the holidata chaos.
How consumer-given, first-party data transforms customer loyalty programs.