Declared Data 101

The Declared Data Playbook for CPG

With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.

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How Well Do You Know the CCPA?

Test your knowledge of the California Consumer Privacy Act.

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CCPA Cheat Sheet

A quick reference guide for marketers preparing for the California Consumer Privacy Act.

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Q1 2019 CCPA Action Plan

It's Q1 2019: T-minus twelve months to go before the CCPA requirements go into effect. Now is the time to educate yourself and assemble your CCPA readiness team.

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Does the CCPA Apply to Me?

The California Consumer Privacy Act will affect more than half a million US businesses. Is yours one of them?

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CCPA 101: A Marketer's Guide to the California Consumer Privacy Act

Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.

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Monster Drives 60% Increase in Applicants with Declared Data

By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.

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The Holidata Guide

The most wonderful time of the year...or is it? The holidays can wreak havoc on your customer data. Here's how you can prevent the holidata chaos.

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The Power of Loyalty

How consumer-given, first-party data transforms customer loyalty programs.

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Declared Data: Email Marketing’s New BFF

To create truly personal emails, you need to know why your customers are buying something, when they are going to buy it, and who they're buying it for.

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