The most wonderful time of the year...or is it? The holidays can wreak havoc on your customer data. Here's how you can prevent the holidata chaos.
How consumer-given, first-party data transforms customer loyalty programs.
First-party data is the most valuable marketing data you can get. But how can you get it at scale?
Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?
To create truly personal emails, you need to know why your customers are buying something, when they are going to buy it, and who they're buying it for.
Each year, brands spend a lot of money on holiday marketing campaigns. Maximize return with these three strategies for capturing first-party data.
Successful Twitter marketing is powerful. Learn how to get the most out of the Jebbit + Twitter partnership and use data to drive results.
Personalizing the customer experience across channels is a goal most brands covet, yet few actually achieve. What’s the secret to treating every customer like the unique individual they are? Continue reading to find out.
Building a declared data strategy can seem intimidating at first, but it's a lot easier than you think. You might even say it’s as easy as 1, 2, 3...
We illuminate three unique ways media companies are using first-party data to drive revenue.