Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.
As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.
First-party data is the most valuable marketing data you can get. But how can you get it at scale?
Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?
Each year, brands spend a lot of money on holiday marketing campaigns. Maximize return with these three strategies for capturing first-party data.