Building a declared data strategy can seem intimidating at first, but it's a lot easier than you think. You might even say it’s as easy as 1, 2, 3...
We illuminate three unique ways media companies are using first-party data to drive revenue.
We did the work for you and simplified it down to three main ways you can power personalization with declared data. What is declared data? Check it out, it’s pretty cool.
The key to maximizing your relationships with customers relies on great customer profiles. How can you make sure those profiles are accurate and up-to-date? Declared data can help.
The first step to a declared data strategy is collecting that data. The second? Storing and activating it via your CRM.
It's a good thing that Facebook has cut our dependency on bad data. It's a nudge in the right direction, toward using custom audiences to target a more accurate audience.
A staggering 120.4 billion marketing emails are sent every day. How will you cut through the noise?
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?
A two-minute overview of the four types of consumer data and their strengths and weaknesses.