Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?
To create truly personal emails, you need to know why your customers are buying something, when they are going to buy it, and who they're buying it for.
Each year, brands spend a lot of money on holiday marketing campaigns. Maximize return with these three strategies for capturing first-party data.
Successful Twitter marketing is powerful. Learn how to get the most out of the Jebbit + Twitter partnership and use data to drive results.
Personalizing the customer experience across channels is a goal most brands covet, yet few actually achieve. What’s the secret to treating every customer like the unique individual they are? Continue reading to find out.
Building a declared data strategy can seem intimidating at first, but it's a lot easier than you think. You might even say it’s as easy as 1, 2, 3...
We did the work for you and simplified it down to three main ways you can power personalization with declared data. What is declared data? Check it out, it’s pretty cool.
The key to maximizing your relationships with customers relies on great customer profiles. How can you make sure those profiles are accurate and up-to-date? Declared data can help.
The first step to a declared data strategy is collecting that data. The second? Storing and activating it via your CRM.
It's a good thing that Facebook has cut our dependency on bad data. It's a nudge in the right direction, toward using custom audiences to target a more accurate audience.