Research & Opinion

Jebbinar: Building Consumer Trust in an Era of Mistrust

Jebbit President Jonathan Lacoste sits down with Loyalty360 CEO Mark Johnson to discuss why building consumer trust is more important than ever.

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Jebbit Releases Third Consumer Data Trust Index Indicating Continued Declining Trust in World’s Leading Brands

Survey Shows Broad Support for Data Privacy Legislation as Consumers are Increasingly Leery of Brands Requesting Too Much Information

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Human-First Marketing During Trying Times

As I write this, 223 million Americans have been ordered to stay home; by the time you read this, many more are likely to be sheltering in place. In an amazingly short period of time, our work and home lives have been transformed. Home must now serve myriad purposes — including refuge, office, daycare center,

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Authenticity in Uncertain Times

Jebbit Sales Director Steve Moynihan shares his thoughts on how brands can stay authentic in times of worry and uncertainty.

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3 Ways to Bring the In-Store Experience to Digital

How you can continue to provide an in-store experience when all of your customers have gone digital.

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What Do Survey Incentives Actually Incentivize?

Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.

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The Complete Guide to Creating a Declared Data Strategy

Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.

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The Declared Data Strategy Template

This fully editable template is everything you need to map out your declared data strategy.

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Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

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