Data Privacy & Legislation

The Marketer's Data Privacy Dictionary: A Guide to CCPA Definitions

We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.

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CCPA vs. GDPR: What Do Marketers Need to Know?

The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.

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Q2 2019 CCPA Action Plan

With nine months to go, it's time to bring in legal and to map out your data storage.

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A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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Jebbit Launches First-of-Its-Kind California Consumer Privacy Act Resource Center for Marketers

The new website enables brands to prepare now for the arrival of the new data regulations in 2020

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The Declared Data Playbook for CPG

With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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5 Data Privacy Lessons Marketers Need to Learn

As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.

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How Well Do You Know the CCPA?

Test your knowledge of the California Consumer Privacy Act.

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CCPA Cheat Sheet

A quick reference guide for marketers preparing for the California Consumer Privacy Act.

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