Declared Data 101

The Declared Data Playbook

The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.

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What Is Assumption-Free Marketing?

The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?

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At Monster, Innovation Means Using Data to Make the Job Search More Human

Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.

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Express Drives Seven Figures in Sales to Loyalty Audience

With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.

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The Declared Data Playbook for CPG

With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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Monster Drives 60% Increase in Applicants with Declared Data

By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.

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The Holidata Guide

The most wonderful time of the year...or is it? The holidays can wreak havoc on your customer data. Here's how you can prevent the holidata chaos.

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The Power of Loyalty

How consumer-given, first-party data transforms customer loyalty programs.

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There's a New Way to Capture Declared Data

First-party data is the most valuable marketing data you can get. But how can you get it at scale?

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