The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.
With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.
With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.
By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.
The most wonderful time of the year...or is it? The holidays can wreak havoc on your customer data. Here's how you can prevent the holidata chaos.
How consumer-given, first-party data transforms customer loyalty programs.