The new website enables brands to prepare now for the arrival of the new data regulations in 2020
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.
As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.
Test your knowledge of the California Consumer Privacy Act.
A quick reference guide for marketers preparing for the California Consumer Privacy Act.
Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.
It's Q1 2019: T-minus twelve months to go before the CCPA requirements go into effect. Now is the time to educate yourself and assemble your CCPA readiness team.
The California Consumer Privacy Act will affect more than half a million US businesses. Is yours one of them?
Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.