Declared Data 101

CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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5 Data Privacy Lessons Marketers Need to Learn

As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.

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How the CCPA Will Change Marketing (and Why It’s a Good Thing)

Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.

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Why Marketers Have a Stake in Data Privacy Day

Brands have no choice but to join the conversation about consumer data privacy. On Data Privacy Day, let's challenge the way we approach personal data.

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5 Takeaways from the Personalization vs. Privacy Paradox Report

What do 94% of marketers love, but 92% of consumers fear? The answer is personalization. Check out 5 key takeaways from our latest report, Overcoming the Personalization vs. Privacy Paradox.

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Our 13 Favorite Moments from Declared 2018

Declared 2018 flew by in a flash. We couldn’t possibly recap everything, but we picked out our favorite moments.

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Marketing After Cambridge Analytica: What You Need to Know

At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?

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The Reckoning on Digital Privacy & Data Is Here

Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.

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Top 5 Industry Shifts Retailers Are Exploring in 2018

Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.

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The Top 3 Data Trends for 2018

Lagging behind in data will hurt your marketing strategy, so make sure you’re always one step ahead with these three trends for 2018.

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