Data Privacy & Legislation

Marketing After Cambridge Analytica

Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?

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Personalization's Secret Weapon

Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.

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