The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.
A high-conversion interactive overlay on key site pages combines information-finding with lead gen.
With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.
With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.
Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.
We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.
The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.