Data Privacy & Legislation

Landmark data privacy legislation like GDPR and CCPA impact marketers deeply. Is your team prepared for the data privacy movement?

Data Privacy & Legislation

How the CCPA Will Change Marketing (and Why It’s a Good Thing)

Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.

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Q1 2019 CCPA Action Plan

It's Q1 2019: T-minus twelve months to go before the CCPA requirements go into effect. Now is the time to educate yourself and assemble your CCPA readiness team.

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Does the CCPA Apply to Me?

The California Consumer Privacy Act will affect more than half a million US businesses. Is yours one of them?

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CCPA 101: A Marketer's Guide to the California Consumer Privacy Act

Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.

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Why Marketers Have a Stake in Data Privacy Day

Brands have no choice but to join the conversation about consumer data privacy. On Data Privacy Day, let's challenge the way we approach personal data.

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Overcoming the Personalization vs. Privacy Paradox

Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. The only way forward is to build (and maintain) trust with your audience.

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5 Takeaways from the Personalization vs. Privacy Paradox Report

What do 94% of marketers love, but 92% of consumers fear? The answer is personalization. Check out 5 key takeaways from our latest report, Overcoming the Personalization vs. Privacy Paradox.

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Marketing After Cambridge Analytica

Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?

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Marketing After Cambridge Analytica: What You Need to Know

At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?

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