We’ve put together 11 stats that show the power of declared data in marketing and why once brands start using a declared data strategy, they don’t turn back.
This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.
At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.
Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.
Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.
Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.
Mobile Shopping 2017 was last week. Here are the top five takeaways that you need to know to make your mobile strategy more effective.
You’re probably not thinking about Snapchat as an enormously effective tool for capturing leads, conversion, and audience analysis. You should.
With 216,000 photos posted every second, Instagram is the perfect platform for marketers to boost their brand awareness on mobile, for free!