Declared Data 101

How Publishers Use First-Party Data to Drive Revenue

We illuminate three unique ways media companies are using first-party data to drive revenue.

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The Data Landscape

A two-minute overview of the four types of consumer data and their strengths and weaknesses.

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Personalization's Secret Weapon

Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.

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