Marketers are increasingly turning to first-party declared data to fuel their strategies. In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party and first-party data and where declared data fits into the current data landscape.
You’ll also learn plays for activating declared data for:
- Qualified lead generation
- Relevant remarketing with custom audiences, email personalization, and retargeting
- Audience building and profiling
- Omnichannel personalized marketing
Learn how you can use declared data to power personalized, contextually relevant marketing.