The Declared Data Playbook

How To Collect + Activate Quality Consumer Data At Scale

Download The Declared Data Playbook

Marketers are increasingly turning to first-party declared data to fuel their strategies. In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party and first-party data and where declared data fits into the current data landscape.

You’ll also learn plays for activating declared data for:

  • Qualified lead generation
  • Relevant remarketing with custom audiences, email personalization, and retargeting
  • Audience building and profiling
  • Omnichannel personalized marketing

Learn how you can use declared data to power personalized, contextually relevant marketing.

Declared Data Playbook