What’s Next – B2B Marketing Innovation

This week, Jebbit’s COO Jonathan Lacoste gave a presentation at WTWH’s It’s All Marketing Summit. The audience was comprised of B2B marketers so his talk focused on What’s Next – B2B Marketing Innovation:

1. Diversified Media Channels. Gone are the days when B2B marketers approached customers with traditional touch points.  B2B marketers are turning to email, native advertising and other digital channels to achieve their cost and performance goals.

2. Dynamic Creative. Rather than showing the same ad creative to everyone, dynamic creative allows marketers to serve mroe relevant ads to customeres based on their tastes and preferences.

3. Programmatic Buying. Real-time bidding has gone mainstream offering marketers superior targeting and the opportunity to realize a higher return-on-investment (ROI)

4. Post-Click Engagement. By engaging customers after the click marketers can increase engagement with the brand, boost conversion rates and gain customer insights.

The world of B2B Marketing has dramatically changed – all in a relatively short period of time. How can you ensure you haven’t already been left behind? Be in the know about what’s next in B2B marketing innovation. Check out”What’s Next- B2B Marketing Innovation” on SlideShare: