Warrior Sports launched their Burn 9.0 lacrosse cleat with Jebbit micro-content. Their audience, high school and college athletes who play lacrosse and hockey, often ignores traditional advertising and prefers engagement with their favorite brands. The marketing team at Warrior knows this, and is constantly searching to find platforms that will appeal to their audience. To launch the cleats, Warrior used an interactive video campaign. Warrior distributed the campaign on owned social media, paid search, and display advertising. Shoppers who completed the campaign got a promo code for a free pair of socks with the purchase of the cleats.
Combining a reward (free socks) with visual content (an interactive video) gave Warrior a powerful tool to engage with their shoppers more effectively – and as a result, they converted at a higher rate.