The Swiss Army Knife of Targeted Campaigns
Jebbit is an innovative marketer’s Swiss Army Knife, packing countless applications and uses into one compact and efficient platform. Like a pocket knife Jebbit’s intended use certainly isn’t its only application, and recent developments continue to broaden the applications of Jebbit. Pioneered with Bryant University, previously unexploited academic verticals have demonstrated just how versatile the Jebbit technology is. From Admissions to Alumni the Jebbit technology and accompanying strategy consultations are primed for deployment on campuses nationwide.
Admissions
In 2012, 750,000 applicants submitted 3 million applications, an average of 4 per student, which isn’t something colleges and universities are particularly excited about. With the average student now applying to and choosing between more schools it becomes increasingly more important that universities highlight their strengths and differentiate their offerings. Jebbit provides a means of doing so, and can link that process to an incentive such as a discounted or waived application fee. In essence, the technology can walk potential students through the strengths of an institution’s program, guide them to (or through) the application, and incentivize submission with a waived fee. Awareness of educational programs would generate a higher quantity of qualified applicants, who are now not only are interested in applying to the school, but aware of its offerings.
Orientation
As any Institutional Research Center already knows, profiling the student body is easier said than done. Lucky for them, the Jebbit pocket knife comes fully equipped with consumer, or in this case student, profiling capabilities. The benefits of knowing concrete facts about your student body are extensive, and the Jebbit platform allows for ultimate flexibility in collecting those facts.
Orientation has proven the most effective opportunity to collect this data and profile the student body. Bryant University incorporated Jebbit campaigns into their orientation sessions and gleaned statistics that shatter the platform averages:
99% participation rate
98% hook rate
99% completion rate
98% claim rate
By simply creating a Jebbit experience and allocating 5 minutes for students to interact with it, Bryant University was able to collect 10 data points on 99% of their incoming class, all tied to an email address and identity.
Bryant then used the data they collected to create targeted campaigns aimed at students who responded a specific way. For example, one of the questions in their orientation experience asked about the student’s interest in studying abroad. The students who responded “Yes, I am interested,” were sent another experience that detailed the current study abroad programs and opportunities. The students who responded “I am unsure” were forwarded another unique experience that focused on the Sophomore International Experience, a program designed to help that indecision.
Academic Campaigns
The uses of a Swiss Army Knife are not limited by the extremities accompanying the blade, but the person handling them. Jebbit operates in a similar nature, limited by the user more so than the product itself, and academic campaigns are perfect evidence of that. Innovative operators brainstorm hundreds of applications from finals preparation to resource or event awareness and everything in between.
The channels academic institutions already have in place allow for maximum distribution of the Jebbit experience. Regardless of the goal, most campuses are positioned for high impact campaigns simply because of their social following and email database. Distributing through learning management systems such as Blackboard and Schoology further optimize the delivery of the Jebbit link to the student body.
Athletics
Already well-established in the sports vertical, Jebbit continues to thrive with both professional and collegiate athletics. Whether seeking to increase ticket sales, push merchandise, or boost attendance; the Jebbit technology has been proven to improve them all. Incentives such as discounts, ticket packages, or sweepstakes have all generated enamored responses from student populations on campuses such as Duke, Harvard, and Michigan.
Many collegiate teams use Jebbit to prime digital engagement, and incorporate an interactive and fun experiences into their digital efforts. Colleges across the country have targeted social engagement campaigns armed with casual and light hearted Jebbit quizzes such as “Which Basketball Player are you most like?” Many schools have also leveraged rivalries using the Jebbit technology, competing against each other in trivia based campaigns to see which student body knows their team better. Loyalty programs have also entered the constantly expanding realm of Jebbit capabilities, and live update leaderboards bring consistent and repeating traffic to a school or teams digital webpage.
Alumni
Any university administrator can likely speak to the difficulty of keeping alumni engaged. Fortunately for them, Jebbit can facilitate meaningful interaction with alumni as well. Instead of spamming them with a black and white form with a dozen fields, forward a Jebbit campaign. Rather than asking an email list for volunteer speakers, use Jebbit to isolate the qualified and willing alum. Substitute an impersonal phone call seeking donations, with a campaign highlighting what the upcoming funds would be invested towards. Jebbit is a lot more effective at retaining attention and collecting information than current standard practices.
Overall
The university landscape is an optimal fit for the Jebbit technology. With established channels of distribution and a receptive target population, the possibilities are quite infinite. Such a diverse and flexible set of functions makes Jebbit the innovate marketer’s most useful tool, and the implementation of it on campuses seem to only further incubate success. While universities are shaping the minds of the future, Jebbit continues to shape the digital marketing of the future.
By Zach DiFranza
Strategy Analyst and Academic Accounts Executive