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Instagram? Insta-great: How you can boost brand awareness on mobile

Instagram, a subsidiary owned by social media giant Facebook,…

How Warrior Leveraged Social Influencers to Maximize its Jebbit Campaign

Warrior, a New Balance brand that sells sports equipment and…

Critical Campaign Elements Part 1: Paid & Owned Social

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This is the launch of a series exploring the key campaign elements…

Hubspot’s Inbound and MITX’s Future M Conferences: CMOs, Content, Digital Strategy

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Marketers are abuzz about Hubspot’s Inbound and MITX’s…

The Secret Ingredient for a Successful Social Strategy

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The prevalence of social media provides an unprecedented…