Warrior, a New Balance brand that sells sports equipment and apparel, launched a long-term campaign to promote awareness and drive sales for its new shoe line, the Warrior Coxswain. The evolution of the campaign highlights the power of social influencers when partnered with the shareable, interactive, and value-based Jebbit experience. The Campaign The campaign’s objective was… Read More
Tag: Social Media
Instagram, a subsidiary owned by social media giant Facebook, is a social platform where users can upload photos and videos to their profiles. It’s the latest and greatest visual platform that sustains attention on mobile. Its content is easy to post, easy to digest, and easy to benefit from – marketers, look here! Up until… Read More
This is the launch of a series exploring the key campaign elements and associated strategies for a powerful digital marketing campaign, each integrating specific advice for crafting a Jebbit campaign geared for success. This week is an immersion into the world of Paid & Owned Social. We’ll hone in on the nuances of display advertising next… Read More
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