It’s no secret that the only thing constant in a marketer’s life is change. You’d have to live under a rock not to realize how challenging this role has become, in a world where the pace of innovation is faster than ever. The marketing profession has dramatically changed–digital marketers aren’t just grappling with changing customer… Read More
The Who, Why and How An optimized marketing dashboard is a tool that can save a lot of hassle for the inbound marketer. Lack of real-time insights into certain fundamental KPIs (key performance indicators) can be a recipe for disaster for the marketing team, regardless of its size. Furthermore, dashboards can supply the fundamental insights… Read More
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