This year Advertising Week spans from Monday, September 29th, to Thursday, October 3rd: 4 days in New York City encapsulating 250+ events featuring top executives and thought leaders and attended by 95,000 marketing professionals and industry stakeholders. This is the 11th iteration. The event has grown exponentially since its inception, which was attended by 1,200 or ~1% of… Read More
Advertising Week 2014 has come and gone, but it left a lasting impression on ad executives, marketers, and the media as to the future and focus of the ad industry. Just as expected, digital dominated the weeklong event, but not to the exclusion of other hot topics that demanded time and talk. For the highlights and… Read More
This week, Jebbit’s COO Jonathan Lacoste gave a presentation at WTWH’s It’s All Marketing Summit. The audience was comprised of B2B marketers so his talk focused on What’s Next – B2B Marketing Innovation: 1. Diversified Media Channels. Gone are the days when B2B marketers approached customers with traditional touch points. B2B marketers are turning to email, native… Read More
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