This year Advertising Week spans from Monday, September 29th, to Thursday, October 3rd: 4 days in New York City encapsulating 250+ events featuring top executives and thought leaders and attended by 95,000 marketing professionals and industry stakeholders. This is the 11th iteration. The event has grown exponentially since its inception, which was attended by 1,200 or ~1% of… Read More
Tag: Native Advertising
Advertising Week 2014 has come and gone, but it left a lasting impression on ad executives, marketers, and the media as to the future and focus of the ad industry. Just as expected, digital dominated the weeklong event, but not to the exclusion of other hot topics that demanded time and talk. For the highlights and… Read More
More than ever before, marketers are challenged to get their brand in front of consumers. Advertisers looking for reach have greater competition for space and once they grab the consumer’s attention they have to be interesting and relevant enough to deliver content that blends with the experience of their website and is meaningful to people. Native… Read More
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