It’s no secret that Business-to-Business (B2B) marketers are constantly looking for new ways to attract new leads. According to a B2B Magazine survey, lead generation is the number one challenge for B2B marketers with 60% citing lead generation as their top challenge followed by the related challenge of reaching more of their target audience. When it comes… Read More
Tag: lead generation
To recap the last few weeks, we discussed some of the top channels that digital marketers need to be focused on to create and implement an effective omni-channel marketing strategy: Social, Search, Display, Mobile, Video, and Email. In this post we’ll look at a high level overview of how you can assemble and optimize these channels together… Read More
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