Marketers are abuzz about Hubspot’s Inbound and MITX’s Future M conferences this week which have joined forces this week to create a world-class conference experience. Running Monday, September 15 through Thursday September 18 in Boston these events feature marketing leaders from top verticals including ecommerce and consumer products as well as experts on inbound marketing, social media and digital strategy. Notable… Read More
Warrior, a New Balance brand that sells sports equipment and apparel, launched a long-term campaign to promote awareness and drive sales for its new shoe line, the Warrior Coxswain. The evolution of the campaign highlights the power of social influencers when partnered with the shareable, interactive, and value-based Jebbit experience. The Campaign The campaign’s objective was… Read More
With the telltale hum of August heat, the annual rush of back-to-school shopping is upon us. For some, it has been going on for a while, for others it is a while off. The back-to-school season may be lengthening, but it retains its pivotal importance for retail and e-commerce companies this 2014 business year. Examining… Read More
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