To recap the last few weeks, we discussed some of the top channels that digital marketers need to be focused on to create and implement an effective omni-channel marketing strategy: Social, Search, Display, Mobile, Video, and Email. In this post we’ll look at a high level overview of how you can assemble and optimize these channels together… Read More
Tag: Digital Marketing
The Who, Why and How An optimized marketing dashboard is a tool that can save a lot of hassle for the inbound marketer. Lack of real-time insights into certain fundamental KPIs (key performance indicators) can be a recipe for disaster for the marketing team, regardless of its size. Furthermore, dashboards can supply the fundamental insights… Read More
Advertising Week 2014 has come and gone, but it left a lasting impression on ad executives, marketers, and the media as to the future and focus of the ad industry. Just as expected, digital dominated the weeklong event, but not to the exclusion of other hot topics that demanded time and talk. For the highlights and… Read More
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